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Digital Marketing Manager

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Posted : Sunday, October 01, 2023 12:36 PM

*About Munson* Munson, located in Utica, NY, is a nationally prominent fine arts center serving diverse audiences through a renowned Museum of Art, the Pratt Munson College of Art and Design, a live performing arts season, and year-round community arts classes.
The Institute was founded in 1919 and annually hosts some 600 events where patrons enjoy exhibitions, performances, art classes, and family-oriented activities.
The Museum of Art is one of the nation’s most significant mid-sized art museums, with a top collection of American art.
Munson offers more than 100 community art classes and workshops throughout the year, taught by working artists in studios shared by Pratt Munson College of Art and Design, a Munson program that offers students the option of fulfilling their first two years of a BFA in Utica before transitioning to the Pratt Institute in Brooklyn to complete their degree.
Live events at Munson include a series of intimate concerts by national acts, a weekly film series, live streaming of the Metropolitan Opera, and the popular summer Arts Festival.
Munson is an exceptional convergence of many areas of creative expression that is both a community asset in the Mohawk Valley and an art destination located in the heart of New York with easy travel to Syracuse, Albany, and just a few hours from New York City, Boston, and Montreal.
Munson is committed to community engagement and to diversity, equity, and inclusion.
This position will model the values and culture of the organization to colleagues and the public by being welcoming, inclusive, and respectful and will value collaboration across the organization and within the community.
All qualified applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, familial status, sexual orientation, national origin, ability, age, or veteran status.
We offer exceptional benefits, including health, dental and vision plans; generous paid time off; and free art classes, concerts, and films.
*Position Overview* The _*Digital Marketing Manager*_ is responsible for the integration of all aspects of social media and web content around institutional goals and brand using compelling messages and highly visual content designed to build Munson’s online presence.
*Responsibilities* * Create an exciting presence for Munson on multiple web and social media platforms.
* Seek out both stories and visuals from around Munson that highlight the brand, personalities, activities and services of all aspects of Munson – the Museum and its exhibitions and programs; Community Arts Education; Performing Arts events; and collaborate where possible with Pratt Munson social media.
* Continuously update and energize content and add exciting visual, audio and video content to social media platforms and email blasts.
* Focus not just on the obvious news around exhibitions and major events, but also on the small or unusual stories and visuals that are ripe for social media.
* Manage the Munson email calendar and collaborate with campus-wide content creators to develop strong, smart, and effective email campaigns * Contribute to maintaining Munson and Pratt Munson’s website by updating digital content * Work closely with outside vendors and Munson IT on web and social media projects.
* Assure that excellent print messages and visual assets are tailored for web and social media.
* Find ways to streamline costs where possible by moving certain publications online.
* Meet regularly with the President, division directors, dean, faculty, curators, students, and alumni to find and promote stories that accentuate the Munson brand.
* Build social media and web content around institutional and AE&E strategic goals.
* Encourage and build greater social media participation * Monitor online activity across departments and geographical areas to ensure anyone using the Institute’s online tools is following established guidelines and best-practice rules.
* Participate on inter-divisional committees * Perform other duties as assigned *Qualifications* * Bachelor’s degree or above in broadcast and/or social media or online marketing * 3 to 5 years of experience in interactive media within a marketing department, preferably in an academic or arts-oriented setting * Strong writing and design skills for electronic mediums; * A keen eye for art and design, especially in online arenas; * Photography and video skills, especially for web and social media; * HTML experience is preferred * Interviewing and reporting ability; * A track record of creating exciting organizational personas on Instagram, TikTok, Facebook, Snapchat, You Tube, Pinterest, and other developing social media platforms * Required online and software knowledge: Instagram, Facebook, TikTok, Snapchat, Pinterest, YouTube, Sprout Social and other evolving social media; Indesign, Adobe, Photoshop, Illustrator, Acrobat Pertinent photo and video editing applications * Effective organizational and time management skills and ability to prioritize tasks, work independently, and follow through on all assignments with minimal direction; * Excellent communication skills and polished and professional interpersonal skills to interact with Munson staff and faculty, students, members, patrons and visitors; * Critical thinking, consensus building, and problem-solving skills; * Ability to gather information, sort, draft, and provide analysis for budgetary and purchasing projects; and * Ability to read budget reports and accurately prepare fiscal documents and forms.
*Compensation and Benefits* * Salary Range $58,500 - 63,500 * Munson offers an excellent benefits package which includes: Medical, dental, and vision insurances for the employee, their spouse/domestic partner, and dependents.
Paid group life insurance with the ability to purchase additional optional life insurance Paid short-term and long-term disability coverages Participation in the Munson’s TIAA Retirement plan after one year of service Generous paid time off including PTO, sick time and holidays.
Other benefits include: Employer Assistance Program, Museum of Art Membership with reciprocal admission to other Museums, free School of Art classes for you and your family, and complimentary tickets to world-class performances, films, and children’s performances As a 501(c)3 tax-exempt organization under the IRS Code, Munson is considered a qualifying employer for Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student load debt for employees of certain non-profit and public employers.
*To Apply* Please submit a resume and cover letter to hrjobs@munson.
art.
Munson Museum of Art 310 Genesee Street Utica, NY 13502 *Inquiries* 315-797-0000, ext 2108 Job Type: Full-time Pay: $58,500.
00 - $63,500.
00 per year Benefits: * Dental insurance * Employee assistance program * Employee discount * Flexible spending account * Health insurance * Health savings account * Life insurance * Paid time off * Professional development assistance * Retirement plan * Vision insurance People with a criminal record are encouraged to apply Work Location: In person

• Phone : (315) 797-0000 ext. 2108

• Location : 310 Genesee Street, Utica, NY

• Post ID: 9005369314


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